An Autonomous, User-Centered Digital Experience
The goal of this project was to reimagine how a user can intuitively utilize a digital interface while in an autonomous vehicle. The idea poses a challenge to how we can better solve existing problems in digital car dashboards, but also how we can elevate and enhance these experiences.
Wireframing + Prototyping
Create a more personalized experience
Easy and intuitive navigation
Utilizing key features such as Voice Assistance
Creating an order from Restaurants/Coffee Shops
Custom Layouts and Widgets
Analyzing existing interfaces with Audi, Jeep, and BMW
Analyzing existing vehicles and their concepts on innovation for their consumers allows to better evaluate what works well for users, and what concepts can be improved upon. For cars such as the Jeep Wrangler is profoundly known for its innovations as a universal car that can be driven in various terrains. With this, consumers purchasing with specific needs can best be targeted in using an interface that includes features with front, side, and rear cameras, or suitable driving modes based on specific terrains. Lastly, the Jeep's existing interface is definitely suitable and straightforward for users, however, isn't advanced to enhance an autonomous driving experience.
User-Survey + Results
Conducted a 25-Question Survey and gathered insight from 34 Participants
This survey was conducted to better understand what existing users enjoy about self-driving vehicles, what struggles they have encountered, and how to best solve their problems– with analyzing opportunities and more futuristic ideas. This survey allowed me to grasp specific insights on the average duration one might spend in their vehicle, the length of their drive, and ultimately what would entice them to keep or potentially purchase a self-driving vehicle in the future.
Average of 2 hours driving duration per day
Driving typically to School or Work
Desires improvements in customizations and breathable screen displays
More trusted driving experience with Auto-Pilot
Goals for UI
Solutions for a breathable dashboard with easy readability and less clustered
Personalized for each user's preferred display
Utilizing key features such as Voice Assistance and Auto-pilot to a user's advantage to feel safer during their journeys
Empathy for Users 💙
Comfortability and safety are what most users desire in a space they call a second home. Having empathy is necessary and it helped me better design the user experience in evaluating challenges, emotions, experiences, and opportunities.
Tackling what a typical day-to-day life may look like allows me to observe a consumer's behavior and how to meet their needs by entering with a motive, attracting an interest, exiting with a solution, and extending opportunities.
Ideal Users and their Journeys
User Case Scenarios and Personas
Denise wants to route to work, and unfamiliar with driving behaviors in the city. By emphasizing on safety and the utilization of focus alerts, traffic warnings, and lane departure warnings allow her to have a safe and comfortable drive.
Justin typically is in a rush to work, and has a habit in forgetting his morning coffee. His advantages with an autonomous car is utilizing the Voice Assistance to add stops in his routes, and to place orders for curbside while driving.
With past traumatic driving experiences, Mia's motive in purchasing an autonomous car includes her making the most out of auto-pilot and the features that can be activated while on it such as adjusting lighting, and utilizing apps– making her ride feel more safe.